The grapevine in Dubai has it that Indian actress and style icon Kareena Kapoor will be visiting Dubai to launch a line of beauty products at Beautyworld Middle East 2017 organized by Messe Frankfurt Middle East. The event takes place from 14 to 16 May and is the leading beauty and wellness trade showcase poised to set new participation and attendance records.

Born to a family that has been part of the Bollywood story since its inception, Kapoor made her debut in 2000 and since then has built up a reputation as one of the Hindi film industry’s popular actresses. Aside from her film career, Kapoor has also been a widely followed A-list celebrity in Mumbai’s glamor set and has a multitude of followers on social media who appreciate her style.

Beautyworld Middle East 2017, the leading international trade fair for the beauty industry serving the wider region, will run at the Dubai International Convention and Exhibition Centre and is expected to be considerably larger and more representative than the previous edition.

Surging spending on beauty and personal care in the region is spurring huge interest in the Middle East from a majority of the top beauty and wellness brands, who are flocking to the region to establish a credible presence here.

According to analysts, the Beauty and Personal Care market in the GCC is set to reach a total value of US$ 13.66 billion in 2020, up from $ 8.5 billion in 2015. Saudi Arabia and the UAE are set to provide the maximum momentum in this growth surge, with the Saudi Arabian market for Beauty and Personal Care estimated to reach $ 9.54 billion in 2020 and demand in the UAE set to reach $ 2.72 billion, in the same period.

As the leading international trade platform and preferred business development and network event for beauty, hair, fragrances and wellbeing, Beautyworld Middle East will feature: Cosmetics & Skincare; Personal Care and Hygiene; Fragrance Compounds and Finished Fragrance; Hair, Nails, and Salon Supplies; Machinery, Packaging, and Raw Materials; Professional Equipment, Spa and Wellness.